# Tella vs ActivePresenter

> Tella replaces ActivePresenter's desktop-only workflow with cloud recording, AI editing, instant sharing, and built-in analytics. No local install, no per-machine license.

ActivePresenter is a desktop eLearning authoring tool that ships a timeline editor, screen recording, and interactive quizzes on a one-time perpetual license. Its niche is interactive learning modules, not async video for teams.

Tella trades the $249 desktop license for cloud recording and editing that runs in any browser, with AI auto-cut and auto-zoom, unlimited cloud hosting, team workspaces, viewer analytics, and SSO — everything an eLearning-focused authoring tool doesn't offer.

## Feature comparison

### Recording

| Feature | Tella | ActivePresenter |
| --- | --- | --- |
| Screen recording | ✓ | ✓ |
| Webcam recording | ✓ | ✓ |
| Microphone recording | ✓ | ✓ |
| System audio recording | ✓ | ✓ |
| Teleprompter | ✓ | — |
| Recording resolution | Up to 4K | Custom region |
| Recording length | 6 hours | Unlimited |
| Transcription | 106 languages | ✓ |

### Editing

| Feature | Tella | ActivePresenter |
| --- | --- | --- |
| Timeline editing | ✓ | ✓ |
| Transcript editing | ✓ | — |
| AI mistakes finder | ✓ | — |
| Buffer removal | ✓ | — |
| Silence removal | ✓ | — |
| Filler word removal | ✓ | — |
| Layout editing | ✓ | ✓ |
| Auto Layouts | ✓ | — |
| Zoom effects | ✓ | ✓ |
| Auto Zoom | ✓ | — |
| Blur | ✓ | ✓ |
| Highlight | ✓ | ✓ |
| Backgrounds | ✓ | ✓ |
| Borders | ✓ | ✓ |
| Subtitle editing | ✓ | ✓ |
| Subtitle styling | ✓ | ✓ |
| Screen cropping | ✓ | ✓ |
| Camera reframing | ✓ | — |
| Audio level editing | ✓ | ✓ |
| AI audio enhancement | ✓ | ✓ |
| Background music | ✓ | ✓ |
| Adjust canvas size | ✓ | ✓ |
| Logo overlay | ✓ | ✓ |

### Sharing & storage

| Feature | Tella | ActivePresenter |
| --- | --- | --- |
| Video expiry | Unlimited | — |
| Video hosting | ✓ | — |
| Embedded player | ✓ | ✓ |
| Custom branding | ✓ | ✓ |
| Custom domain | ✓ (Premium plan and above) | — |
| Password protection | ✓ | — |
| Domain restriction | ✓ (Premium plan and above) | — |
| White-label | ✓ (Premium plan and above) | — |
| Title & description | ✓ | ✓ |
| Video chapters | ✓ | ✓ |
| Comments | ✓ | — |
| Reactions | ✓ | — |
| Call-to-action buttons | ✓ | ✓ |
| Playback speed control | ✓ | — |
| AI document generation | ✓ | ✓ |

### Download

| Feature | Tella | ActivePresenter |
| --- | --- | --- |
| Video export | ✓ | ✓ |
| Audio export | ✓ | ✓ |
| Separate clips export | ✓ | — |
| Raw recordings export | ✓ | — |
| Thumbnail export | ✓ | ✓ |
| Subtitles export | ✓ | ✓ |
| Playback speed & timelapse | ✓ | ✓ |
| 4K | ✓ | ✓ |
| 60 FPS | ✓ | ✓ |

### Analytics

| Feature | Tella | ActivePresenter |
| --- | --- | --- |
| Total views | ✓ | — |
| Unique viewers | ✓ | — |
| Watch time | ✓ | — |
| Engagement | ✓ | — |
| Conversion funnels | ✓ | — |
| Individual viewers | ✓ | — |
| Traffic sources | ✓ | — |
| Viewer locations | ✓ | — |
| History | All time | — |

### Organization & collaboration

| Feature | Tella | ActivePresenter |
| --- | --- | --- |
| User management | ✓ | — |
| Personal playlists | ✓ | — |
| Shared playlists | ✓ | — |
| Team playlists | ✓ | — |
| Public playlists | ✓ | — |

### Apps & integrations

| Feature | Tella | ActivePresenter |
| --- | --- | --- |
| Native macOS recorder | ✓ | ✓ |
| Native Windows recorder | ✓ | ✓ |
| Chrome extension | ✓ | — |
| Slack integration | ✓ | — |
| Notion integration | ✓ | — |
| Linear integration | ✓ | — |

### Support & security

| Feature | Tella | ActivePresenter |
| --- | --- | --- |
| Email support | ✓ | ✓ |
| Priority support | ✓ (Premium plan and above) | — |
| Shared Slack channel | ✓ (Enterprise plan only) | — |
| SSO / SAML | ✓ (Enterprise plan only) | — |
| SCIM | ✓ (Enterprise plan only) | — |
| Loom migration tool | ✓ | — |
| Batch import tool | ✓ | — |

### Plans & pricing

| | Tella | ActivePresenter |
| --- | --- | --- |
| Free plan available | Yes, forever free | ✓ |
| Entry paid price | From $13/mo (Pro, annual) | $249 one-time |
| Top tier price | Custom (Enterprise) | $499 one-time |
| Billing cadence | Monthly or annual | Varies |

## Sources

- [Homepage](https://atomisystems.com/activepresenter/)
- [Features](https://atomisystems.com/activepresenter/features/)
- [Pricing](https://atomisystems.com/pricing/)

## Try Tella

Get started at https://www.tella.com or sign up at https://www.tella.tv/api/signup.