> ## Documentation Index
> Fetch the complete documentation index at: https://www.tella.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Publish to TikTok

> Post a Tella video straight to your TikTok account from Share → Publish: choose who can see it, whether people can comment, duet and stitch, and disclose branded content. TikTok posting is only available in the Tella app, not the API or MCP.

Tella posts your video straight to your TikTok account from **Share** → **Publish**. You choose who can see it and what viewers can do with it on TikTok's own form, which TikTok requires apps to show before every post.

## Publish a video to TikTok

1. Click **Share** and open the **Publish** tab.
2. Under **Destinations**, pick **TikTok** (connect it first if it says **Connect**).
3. Under **Post details**, click **All destinations** to show the platform tabs, then open the **TikTok** tab. It shows the account you're posting as: **Posting as …**.
4. Write the **Description**, which becomes the TikTok caption. Hashtags and @ handles in it are linked by TikTok. If you leave it empty, the **Title** is used.
5. Choose **Who can see it**. TikTok doesn't let apps pick this for you, so there's no default, and the options are the ones TikTok offers your account, such as **Everyone**, **Followers**, **Friends** or **Only you**.
6. Under **Allow users to**, choose whether people can **Comment**, **Duet** and **Stitch**. An option you've turned off for your whole account in TikTok is greyed out.
7. Click **Publish to TikTok**.

The video is posted directly to your profile, not to your TikTok drafts.

By posting, you agree to TikTok's [Music Usage Confirmation](https://www.tiktok.com/legal/page/global/music-usage-confirmation/en), shown next to the **Publish** button.

## Disclose branded or promotional content

If the video promotes yourself, a brand, a product or a service, turn on **Disclose commercial content** on the **TikTok** tab and choose at least one:

* **Your brand**: you're promoting yourself or your own business. TikTok labels the video **Promotional content**.
* **Branded content**: you're promoting another brand or a third party. TikTok labels the video **Paid partnership**, and you also agree to TikTok's Branded Content Policy.

Branded content can't be set to **Only you**.

## How long can a TikTok video be?

TikTok sets the limit for each account: 3 minutes for most accounts, up to 10 minutes for some. Tella reads yours when you pick TikTok, and greys out **TikTok** with **Unavailable: longer than 3 mins** (or your account's limit) if the video is longer. The caption can be up to 2,200 characters.

## TikTok says I can't post right now

TikTok limits how often any account can post through apps. Tella shows TikTok's reason under **Destinations**:

* **This TikTok account has posted as much as TikTok allows through apps today. Try again tomorrow.**
* **TikTok isn't letting this account post right now.** TikTok has restricted posting for the account; check the TikTok app.
* **Tella has reached TikTok's daily limit of publishing accounts. Try again tomorrow.**

## Can I post to TikTok with the API or MCP?

No. TikTok requires the creator to fill in its posting form in the app, so TikTok posting is only available in the **Publish** tab. The API and MCP publish to every other platform, and they do list TikTok posts you made in the app.


## Related topics

- [Publish to social media with the API or MCP](/docs/help/integrations/publish-with-the-api-and-mcp.md)
- [Why did my video fail to publish?](/docs/help/sharing/social-publishing-failed.md)
- [Publish a video to social media](/docs/help/sharing/publish-to-social-media.md)
- [Video requirements for each social platform](/docs/help/sharing/social-publishing-requirements.md)
- [Social publishing](/docs/mcp-tools/social-publishing.md)