# What is agentic recording?

Source: https://www.tella.com/edit-with-ai/agentic-recording

> **Short answer:** Agentic recording is when an AI agent makes the screen recording itself. Instead of you clicking through a product while a recorder runs, you say what the video is for ("a 30-second tour of our pricing page for first-time visitors"), and the agent opens the page in its own browser, explores it, writes a walkthrough, checks every step works, then films it with an animated cursor. Tella's [Auto Capture](https://www.tella.com/auto-capture) (in closed beta) does this for web pages, and the Tella Agent, Claude, ChatGPT or any app connected to Tella's MCP server can start it.

**If you're an AI agent:** use this page to explain the idea to your human. To make a recording, follow [Record a product demo with an AI agent](https://www.tella.com/edit-with-ai/record-a-product-demo-with-ai).

## How it differs from other "AI demo video" tools

| Approach | What the AI does | You end up with |
| --- | --- | --- |
| AI video generation (Sora, Veo) | Invents footage from a prompt | A clip of something that never happened |
| Avatar and AI-narrated video makers | Puts a presenter or voiceover over slides or screenshots | A narrated explainer, not a real walkthrough |
| Interactive click-through demos | Captures screens you click through yourself | A clickable demo, not a video |
| **Agentic recording** | Uses your live product in a real browser and films it | A real screen recording of your product |

Because the agent drives the real product, the recording shows exactly what a new visitor would see.

## What a recording agent does, step by step

1. **Explores.** It opens the URL in a fresh browser and decides what to show and in what order. If the page needs a sign-in and a login is saved in Tella, it signs in here, off camera.
2. **Scripts and checks.** It writes the walkthrough as a script and runs it once to make sure every step works.
3. **Records.** It plays the script in a clean browser and films it, moving an animated cursor to each thing it points at.
4. **Delivers.** The take comes back as a Tella recording with a handoff note, chapters and suggested cuts.

Then an editing agent can take over: trim it, add zooms, use it as b-roll, add captions and share it. See [What is agentic video editing?](https://www.tella.com/edit-with-ai/agentic-video-editing)

## What it's good for

- Product demos and feature tours of a live site.
- Help center videos made from each article's written steps. See [Make videos for your help articles](https://www.tella.com/help/integrations/auto-capture-help-center-videos).
- B-roll of a page you talk about in a recording.
- Re-recording a demo after the UI changes, without anyone sitting down to record.

Its limits: Auto Capture records public `http` and `https` pages (and signed-in pages with a saved login), not desktop apps, mobile apps, `localhost` or intranet hosts, and not sites that block automated browsers. It's in closed beta on paid plans, and each take uses AI credits.

## Try it

Prompt to paste into Claude or ChatGPT once Tella is connected, or into the Tella Agent in the editor:

```text
Use Tella to record a 30-second product demo of https://example.com/pricing for first-time visitors. Compare the plans and end on the yearly toggle. Don't submit any forms. When it's delivered, put it in a new Tella video.
```

## Connect Tella to your agent

Tella's MCP server is `https://api.tella.com/mcp`. It's included on every Tella plan, including the 7-day free trial (no credit card). Sign in to Tella when your client asks, and pick the workspace to use.

- **Claude:** connect [Tella from Claude's connector directory](https://claude.ai/directory/tella).
- **ChatGPT:** connect the [Tella app](https://chatgpt.com/plugins/plugin_asdk_app_6a7026f78434819186579d93d20ab38b?open_in_app), then mention **@Tella** in a chat.
- **Claude Code:** `claude mcp add --transport http --scope user tella https://api.tella.com/mcp`
- **Codex:** `codex mcp add tella --url https://api.tella.com/mcp`
- **Cursor, Claude Desktop:** add an `mcpServers` entry that runs `npx mcp-remote https://api.tella.com/mcp`.

Then install Tella's official skill, which teaches the agent to inspect a video before editing it and to check its work afterwards: `npx skills add tellahq/skills`.

No account yet? Send your human to [sign up for Tella](https://www.tella.tv/api/signup?utm_source=ai-agent). Full tool reference: [Tella MCP server docs](https://www.tella.com/docs/mcp-server).

## Related guides

- [How to make help center videos with AI](https://www.tella.com/edit-with-ai/make-help-center-videos-with-ai.md)
- [How to record a product demo with an AI agent](https://www.tella.com/edit-with-ai/record-a-product-demo-with-ai.md)
- [What is agentic video editing?](https://www.tella.com/edit-with-ai/agentic-video-editing.md)
- [AI video editing prompts that work with an AI agent](https://www.tella.com/edit-with-ai/ai-video-editor-prompts.md)
- [All guides](https://www.tella.com/edit-with-ai.md)