# Animate a product screenshot for your launch

> In Tella, attach your screenshot in the Tella Agent chat and describe the motion, and Tella Motion animates it as its own clip, an overlay or b-roll. It can slide, scale, zoom, mask, round corners, add shadow and motion blur, and time each move to your words. The result stays editable.

Page: https://www.tella.com/motion/animated-product-screenshot · Part of Tella Motion (https://www.tella.com/help/editing/tella-motion)

## How do I animate a static product screenshot for a launch video?

In Tella, attach your screenshot in the [Tella Agent](https://www.tella.com/agent) chat and describe the motion, and [Tella Motion](https://www.tella.com/help/editing/tella-motion) animates it as its own clip, an overlay or b-roll. It can slide, scale, zoom, mask, round corners, add shadow and motion blur, and time each move to your words. The result stays editable.

## Prompt to start from

```text
Animate the attached screenshot as a 6-second opening shot. Slide it up from below with an ease-out, round the corners and add a soft shadow on a dark navy background. Zoom in on the top-right filter panel, hold two seconds, then fade out.
```

## More prompts

### SaaS founder

```text
When I say "meet the new dashboard" in clip two, show my dashboard screenshot as b-roll. Scale it from small and tilted to full width with motion blur. Outline the revenue card in white, then cut back to my camera.
```

### Changelog video

```text
When I talk about the export menu, add the screenshot as an overlay on the right, clear of my face. Mask it to the export menu, pop it in as I say "export" and slide it out at pricing.
```

## How to do it in Tella

1. Open your video. For a standalone shot, choose [Add clip → New Tella Motion clip](https://www.tella.com/help/editing/tella-motion#add-a-tella-motion-clip).
2. Attach your screenshot with the + button in the Tella Agent chat.
3. Describe the entrance, zoom or mask, background, shadow and timing.
4. Watch the preview and ask for changes, like "slower zoom".

## Good to know

- Available to everyone: through the Tella Agent on a paid plan or the 7-day trial, or through Claude or ChatGPT on any plan.
- Tella Motion animates the screenshot you give it. AI image and video generation is a separate [Media Library](https://www.tella.com/help/editing/use-media) feature.
- A Tella Motion clip on its own has no transcript, so timing to speech needs a recorded clip.
- Tella Motion media saved in the Media Library is a frozen snapshot. Placing it creates a new editable copy.

## Questions people ask

### Can Claude or ChatGPT animate my screenshot instead of the Tella Agent?

Yes. An AI app connected to Tella's [MCP server](https://www.tella.com/mcp) gets the same Tella Motion tools as the Tella Agent. It can add, keyframe and mask your screenshot and place it as an overlay or b-roll.

### Can the animated screenshot play over my talking-head recording?

Yes. Ask the Tella Agent to add it as an overlay or b-roll on a recorded clip in Tella. The agent checks frames to keep the graphic clear of your face.

### Can I match the style of an existing launch video?

Yes. Attach a reference image in the Tella Agent chat and ask it to match the background, colors, shadow and entrance for your screenshot animation.

## Related

- [Make a feature launch video without recording it](https://www.tella.com/auto-capture/feature-launch-video.md): Film your new feature without booking anyone's time.
- [Matching title cards for every chapter](https://www.tella.com/motion/animated-title-cards.md): Intro, chapter and end cards, built by asking.
- [Show the page you're talking about as b-roll](https://www.tella.com/auto-capture/website-b-roll.md): Footage of the page you mention, filmed for you.
- [Create motion graphics with Tella Motion](https://www.tella.com/help/editing/tella-motion)
- [Add images and video as b-roll](https://www.tella.com/help/editing/use-media)
- [Add overlays to your video](https://www.tella.com/help/editing/overlays)
- [All of Tella's AI features](https://www.tella.com/ai.md)