# An animated sale badge that pops in on your offer

> Ask the Tella Agent in your Tella video for a sale badge, and Tella Motion builds it from live text and shapes. Give the wording, shape, colors and the moment it should appear. The agent times the badge to a word in your transcript and checks frames to keep it clear of your face or cursor.

Page: https://www.tella.com/motion/animated-sale-badge · Part of Tella Motion (https://www.tella.com/help/editing/tella-motion)

## How do I add an animated discount badge to a product video for a sale?

Ask the [Tella Agent](https://www.tella.com/agent) in your Tella video for a sale badge, and [Tella Motion](https://www.tella.com/help/editing/tella-motion) builds it from live text and shapes. Give the wording, shape, colors and the moment it should appear. The agent times the badge to a word in your transcript and checks frames to keep it clear of your face or cursor.

## Prompt to start from

```text
Add a sale badge in the top right when I first say "30% off". Make it a red circle with "30% OFF" in bold white. Pop it in with a slight overshoot, then loop a gentle wiggle. Keep it clear of my face.
```

## More prompts

### Fashion store owner

```text
In this try-on video, each time I name a new piece, pop in a small black tag-shaped badge beside it reading "Now 40% off" in white. Slide it out when I move to the next item.
```

### Online store demo

```text
In this screen recording of example.com, add a yellow "Save 20%" badge by the price when I say "discount". Pop it in, pulse its scale once, keep it away from the cursor and fade it out when I say "checkout".
```

## How to do it in Tella

1. Open your video in Tella and open the Tella Agent chat (Shift + S).
2. Give the discount wording, badge shape, colors and position on screen.
3. Say when it should appear and leave, and how it should move.
4. Watch the preview and ask for changes, like "less wiggle" or "25% off".

## Good to know

- Available to everyone: through the Tella Agent on a paid plan or the 7-day trial, or through Claude or ChatGPT on any plan.
- Timing to your words uses the transcript. A standalone Tella Motion clip has no transcript, so give times in seconds.
- The badge text stays live, so you can change the percentage or end date later.
- Tella Motion animates text, shapes, images and your media. It does not generate product footage.

## Questions people ask

### Can the badge keep moving after it appears?

Yes. Ask the Tella Agent for a looping wiggle, slow rotation or pulse. Tella Motion uses wiggle and loop expressions, so you don't need new keyframes for every repeat.

### Can I use my store's own sale graphic or logo?

Yes. Attach the image in the Tella Agent chat or pick one from your [Media Library](https://www.tella.com/help/editing/use-media), then ask the agent to place it as the badge. You can also attach a reference image to match its style.

### Can Claude or ChatGPT add the sale badge instead?

Yes. An AI app connected to Tella's [MCP server](https://www.tella.com/mcp) gets the same Tella Motion tools as the Tella Agent. Each edit shows in your Tella video as soon as it's made.

## Related

- [Put a Book a demo button next to every video you send](https://www.tella.com/agent/add-call-to-action-button-to-video.md): A Book a demo button where people watch your video.
- [A countdown that plays before your event starts](https://www.tella.com/motion/animated-countdown-timer.md): A pre-show countdown clip in your Tella video.
- [Animate a product screenshot for your launch](https://www.tella.com/motion/animated-product-screenshot.md): Turn a still screenshot into a moving launch shot.
- [Create motion graphics with Tella Motion](https://www.tella.com/help/editing/tella-motion)
- [Overlays overview](https://www.tella.com/help/editing/overlays)
- [Edit with the Tella Agent](https://www.tella.com/help/editing/edit-with-the-tella-agent)
- [All of Tella's AI features](https://www.tella.com/ai.md)