A failed publish usually means the platform’s connection has expired, the video breaks one of the platform’s limits, or Meta has no Page or Instagram account to post to. The Publish tab says which: fix it and click Publish again. A failure on one platform doesn’t stop the others.
What the error message means
Every failure on the Publish tab starts with Couldn’t publish to … and the platform’s name, then says what went wrong and what to do next. Tella never shows the platform’s own error code or raw response. The most common messages:
- Tella lost access to your … account. Reconnect it under Settings → Connections, then publish again. The connection expired or was removed. See A platform I connected asks me to connect it again.
- … didn’t let your account make this post. The platform refused the post for your account. Check the account’s status and settings on the platform, then publish again. On X, posts over 280 characters need a Premium account, so shorten the text if it’s longer.
- The video is too large for …. File size is only checked after the export. Lower the size under Export settings or publish a shorter video. See Video requirements for each social platform.
- … is limiting how often your account can post right now. Wait a while, then publish again.
- … didn’t accept the post. Check the title, description and privacy, then publish again.
- … had a problem on its side and didn’t take the video. The platform’s own service failed. Publish again in a few minutes.
- … couldn’t process the video, so it wasn’t posted. Check that the video plays to the end in Tella, then publish again.
- Publishing to … took too long and was stopped or Tella lost its connection to … partway through. The post may have gone through anyway. Check the platform before publishing again, or you could post it twice.
- Tella couldn’t fetch your exported video, so nothing was posted. Publish again.
- Something went wrong. Publish again, and contact support if this persists. Tella couldn’t tell what went wrong. If publishing again fails the same way, contact support.
The sections below cover the messages that need a specific fix.
”The connected Google account has no YouTube channel”
If your connected Google account has no YouTube channel, the Publish tab says Couldn’t publish to YouTube. The connected Google account has no YouTube channel. Create one on YouTube, then publish again.
- Sign in to YouTube with the Google account you connected to Tella.
- Create a YouTube channel for that account.
- Return to Share → Publish in Tella and publish again.
Lowering your export settings won’t fix this error: you need a YouTube channel before you can upload videos.
”This YouTube channel has reached YouTube’s daily upload limit”
YouTube limits how many videos a channel can upload in 24 hours. Once your channel reaches that limit, YouTube refuses further uploads and the Publish tab says Couldn’t publish to YouTube. This YouTube channel has reached YouTube’s daily upload limit. Publish again in 24 hours.
Publishing again before the limit resets fails the same way, and changing your export settings won’t help. Wait 24 hours, then publish again from Share → Publish.
”YouTube has reached its daily limit on uploads from Tella”
YouTube also limits how many videos all Tella users can upload together each day. This limit is Tella’s, not your channel’s. Publish again after midnight Pacific time, when YouTube resets it.
”Facebook wants you to confirm your identity before you post as this Page”
Meta sometimes asks Page admins to confirm who they are before they can post. Open the Facebook app on your phone and follow its steps, then publish again from Share → Publish.
”TikTok only lets Tella post privately to this account”
TikTok only lets Tella post privately to some accounts. Choose Only you under Who can see it on the TikTok tab, then publish again. See Publish to TikTok.
”Tella no longer knows whether this publish finished”
Tella records the result automatically when publishing finishes, even if you close the dialog. Checking it later doesn’t normally lose the result.
If a result wasn’t recorded and Tella can no longer retrieve it, the Publish tab says Tella no longer knows whether this publish finished. Check the platform before publishing again.
This doesn’t mean the publish failed. Check your account on the platform for the post before trying again: publishing again can create a duplicate.
Platforms end app access after a while, or when you change your password or remove Tella in their settings. The platform then shows Connect again under Destinations, and its card in Settings → Connections reads Needs reconnecting. Click either one and sign in again.
For YouTube, Google sometimes won’t renew access at all: remove Tella at myaccount.google.com/permissions, then reconnect.
The button stays disabled until every platform you picked is ready:
- No platform is picked. A platform your video can’t go to is dropped from your selection; see the next section.
- A title is empty. Every platform needs a title, on All destinations or on the platform’s own tab.
- TikTok has no audience. Choose Who can see it on the TikTok tab. If you turned on Disclose commercial content, also choose Your brand or Branded content.
- A publish to that platform is still running. Wait for it to finish.
Your video breaks one of that platform’s limits. Hover the platform under Destinations to see which: Unavailable: landscape video, Unavailable: longer than …, Unavailable: shorter than 3 secs or Unavailable: 4K export. Change the video’s format in the editor, or the size or speed under Export settings, and the platform can be picked again. See Video requirements for each social platform.
Tella exports the video before publishing it, and every platform you picked waits for that export. If the export fails, nothing is published. Check the error in the progress view, then try downloading the video from Download to see whether it exports at all before publishing again.
”Already publishing to …”
Only one publish to each platform runs at a time. Open Share → Publish to check its progress, and wait for it to finish before publishing again.
Facebook or Instagram has nowhere to post
Facebook posts go to a Page, and Instagram posts go to a professional account linked to a Page. If Tella says This Facebook account doesn’t manage a Page or None of your Facebook Pages has a linked Instagram professional account, set that up on Facebook or Instagram, then open Publish again. See Publish to Instagram and Facebook.
”Published without subtitles” or “Published to YouTube without subtitles”
The video was published to YouTube, but YouTube refused one or more caption tracks. The progress view shows Published without subtitles, with YouTube’s reason underneath. After you return to the form or reopen the dialog once publishing has finished, the form shows Published to YouTube without subtitles, with the same reason underneath.
To show subtitles anyway, turn on Burn subtitles into the video and publish again.
If the reason says Tella has used up its daily YouTube limit, reconnecting YouTube won’t help: the limit applies to everyone publishing from Tella and resets the next day. Add the captions to the video in YouTube Studio instead.
”Published without thumbnail” or “Published to YouTube without thumbnail”
The video was published to YouTube, but your custom thumbnail wasn’t set, so YouTube picked a frame instead. The progress view shows Published without thumbnail, and the form shows Published to YouTube without thumbnail, each with the reason underneath.
The usual reason is that YouTube only accepts custom thumbnails from channels verified with a phone number. Verify your channel in YouTube Studio, then upload the thumbnail under the video’s Details. You don’t need to publish again.
If the reason says Tella has used up its daily YouTube limit, your channel is fine: upload the thumbnail under the video’s Details in YouTube Studio.
If both were refused, the message reads without subtitles and thumbnail.
Still stuck?
Contact support through the in-app chat or support@tella.com, with the video’s link and the platform you were publishing to. Last modified on November 7, 2026
