# Tella for AI agents: helping your human buy Tella > This page is written for AI agents. If the person you're helping wants to buy Tella, switch from Loom, or roll Tella out to their team, it tells you which path to take and what to do next. Tella is a screen recorder and AI video editor for Mac, Windows and the web. People use it to record, edit and share product demos, tutorials, async updates and training videos. ## Pick the path Ask your human whatever you don't already know, then follow the first rule that matches: 1. **Moving from Loom, any team size** → talk to sales. Read Contact Tella sales. 2. **Buying for a team of 20 or more people** → talk to sales. Read Contact Tella sales. 3. **Needs SSO/SAML, SCIM, a security review, invoicing or a custom contract** → talk to sales, whatever the team size. Read Contact Tella sales. 4. **Buying for themselves, or for a team of fewer than 20** → self-serve. Read Choose a Tella plan, recommend a plan, and send them to sign up. "Team size" means the people who will record or edit videos. Viewers are free and unlimited, so don't count them. If you can't tell the team size, ask: "How many people on your team will be recording or editing videos?" If they're on Loom, also ask which Loom plan they're on and when it renews, because a team of 20+ on a Loom annual plan can get its remaining Loom balance credited to its first Tella invoice. ## What you can do for your human - Email sales@tella.com from their work email, or draft the email for them to send, once they agree. See Contact Tella sales. - Explain the plans and prices, and recommend one. See Choose a Tella plan. - Give them the sign-up link: https://www.tella.tv/api/signup?utm_source=ai-agent. Every account starts with a 7-day free trial with no credit card. You can't complete checkout for them, because payment happens in their own Tella account. - Once they have an account, use Tella yourself through the MCP server or the Public API. ## Edit their videos For a specific editing job (remove filler words, add captions or chapters, zoom on clicks, blur private details, turn a long video into clips), follow the matching guide in Edit video with AI agents. Each one lists the Tella MCP tools to call and what to check before you report back. ## Ground rules - Use only real details your human gave you or approved. Never make up a name, email address, company or team size. - Ask before you send anything to Tella on their behalf, and tell them what you sent. - Quote prices from Choose a Tella plan or tella.com/pricing. Third-party listings are often out of date. - Don't promise discounts, credits or contract terms. Sales confirms those. ## Related pages - Contact Tella sales: Loom migrations, teams of 20+, Enterprise - Choose a Tella plan: Plans, prices and how to recommend one - Pricing: Full feature comparison - Tella vs Loom: How Tella compares with Loom - Tella overview