This is an interactive guide to help you and your team seamlessly switch from Loom to Tella.

Tella is the all-in-one screen recorder. Tella is used by thousands of teams to record and share quick videos of their screen and webcam.

What makes Tella special is that it's just as capable at quick video messages as it is at polished customer-facing content. So instead of needing extra video editing software, you can do it all in Tella.

You're probably noticing one or both of the following things:

1. Your team's needs for video are increasing. They need to make more videos and a wider variety of videos.
2. Since Atlassian's acquisition in 2023, Loom has changed. There's less innovation, the product is being integrated into Atlassian's suite, and its pricing has become more hostile and expensive.

It's time to switch to a new video tool that innovates, has all the features you need, and doesn't upsell you to Jira ;)

Read more about why it's time to switch here.

If this guide is the first time you've heard about Tella, then I'd recommend you sign up for a free account here and try out the product. You should invite your team and ask them to test things out too. Make a few videos, edit them, share them with others.

This will give you the best sense of whether Tella is the right fit for your team.

"Just try it" is an important first step. This is because creating videos is often a very personal and subjective experience. Some people are very comfortable on camera, some people are not; some people love trying new tools and others don't; some people have very specific workflows for recording videos and others are more casual and might need a helping hand.

Once you feel good about Tella, you'll need to make the case for the rest of your company and/or management. A clear pitch helps decision-makers understand the value and sign off on the switch.

Use this passage as a starting point for a pitch to your management or leadership:

Once the decision is made, announce the switch to the rest of the team. A clear, friendly message gets everyone on the same page and reduces support questions later.

Use this passage as a starting point to email or message your team about the change:

Your team shares videos with lots of different people in lots of different ways — in email, Slack, project management tools, wikis, and help docs. It's worth doing a quick audit of the most common ways people share videos in your organisation to make sure Tella has you covered.

Here are some of our integrations that you'll likely need:

SSO, SCIM, and inviting your team

You can invite your team from your workspace settings. Here you can send invites and specify user roles.

Tella also supports SSO, SCIM, and SAML. If you'd like to set these up for your team, contact sales to ask about switching to our Enterprise plan.

Setting up SSO can often be a hassle, but we make it pretty easy. We'll enable SSO for your account on our end and then send you a step-by-step guide that you or your IT admin can easily follow. You can have SSO up and running in a day.

With SCIM you can securely provision your team's access to Tella from your central identity provider.

Security

Tella's security settings let you set the default access level for videos. For example, if your team's main use case is internal coms, set the default to "Workspace members". These settings can be overridden on individual videos, so when you need to share a video with a customer you can change the video's access level.

You can also set the default workspace role when new team members join. You can pick between Editor and Viewer. Editors can create, edit, and share videos. Viewers can only share (and watch) videos.

Head to your Security settings for more info.

Branding & custom domain

Your team's videos are an extension of your brand. Use Tella's branding settings to make all your videos on-brand. Upload your logo, pick your brand color, and pick a beautiful theme for your video pages.

You can take this a step further and set up a custom domain for a full white-label setup. You can host your Tella videos on a custom domain in two ways:

1. On a subdomain, like videos.yourcompany.com
2. Or on a separate domain, like ourvideos.com

Visit your custom domain settings for more information.

Migration

Tella lets you migrate videos from Loom into Tella. You can migrate individual videos or entire folders. Our migration tool helps you map the videos from your Loom folders into Tella's playlists.

Try the Loom migration tool here.

The migration tool also supports batch upload, so you can migrate videos stored locally (or exported from other sources).

A few things to plan for:

• Existing Loom share links keep working even after you downgrade. Downgrading Loom doesn't remove your existing videos or break their share links — you just lose the ability to create new ones. So you have time to migrate and update links without breaking anything external.
• Embeds are the most time-consuming part. Search your help center, docs, CRM, and onboarding emails for Loom URLs. Replace them with Tella URLs. This is the step most teams underestimate.
• Keep a changelog. When you replace a Loom link, note the old URL and new URL. Makes audit and rollback easy.

Organisation

In Tella, videos are organised into playlists. There are three types:

1. Personal: playlists that individual team members use to keep their own stuff organised.
2. Shared: playlists that multiple team members have access to.
3. Workspace: playlists that everyone in your team can access.

Videos can live in multiple playlists.

All three types of playlists can be made public, meaning people outside your workspace can watch the videos in them. This is useful for external-facing videos, like a set of onboarding videos for one of your new customers.

Before you onboard your entire team, it's worth setting up a simple structure for your workspace playlists. You can reuse the same structure you have for your shared Loom folders or take the opportunity to come up with a fresh structure.

Tella also has a feature called Workspace videos. This acts like a master playlist where your team can add videos for everyone else to access, without needing to categorise them into a specific playlist.

Once your account is set up and your videos are migrated, it's time to bring everyone else over. The recording flow is where Loom users are most nervous about switching, so front-load this.

Install the Mac app, Windows app, or Chrome extension. The Mac and Windows apps are the daily drivers — better quality, system audio, more control. The Windows app is currently in beta. The Chrome extension is the Loom-equivalent "click to record" flow that works on any OS.

Record a first video. Have each team member record a 2-minute intro as their onboarding exercise. It gets them through the full workflow once: record → share → watch analytics.

Show off the AI editing. This is where Tella separates from Loom. Auto Cut removes silences and filler words. Auto Zoom follows your cursor. Auto Layouts switches between screen, camera, and split views automatically. Most teams adopt Tella because editing stops feeling like work.

A couple of weeks after the rollout, do a quick cleanup:

• Downgrade Loom. Downgrading your Loom plan keeps your existing videos and share links accessible — you just can't create new ones. So as soon as your team has fully moved to Tella, you can downgrade with no risk of breaking existing share links or embeds.
• Review analytics. Tella shows watch time, drop-off, and individual viewers. Use this to find which videos perform and which ones to re-record.
• Don't delete your Loom library. Since downgrading preserves access, you don't need to migrate or re-host old links to keep them working. Avoid fully deleting your Loom account or videos until you're sure nothing external still points to them.

If your migration is going to be complex (thousands of videos, deep CRM integrations, compliance requirements), get in touch and we'll help plan it.