Loom pioneered instant record-and-share for work video, and its core recording flow is still fast. Its editor is minimal by design — trim, stitch, and share — and most of its AI features (transcript editing, filler word removal, auto titles and chapters) sit behind the Business + AI tier.

Tella matches Loom's recording speed and adds a real timeline editor, AI features on every paid plan, auto-zoom, auto-layouts, background music, custom domains, richer analytics, and CTAs on the share page. One tool instead of a recorder plus an editor plus an AI upgrade.