Tella Auto Capture vs Arcade, Supademo, Guidde and Playwright

Which tool films your real product without you at the keyboard, and which fits clickable demos, how-to guides or scripted test videos: Auto Capture, Arcade, Supademo, Guidde and Playwright, side by side.
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Which tool records a product demo for you: Auto Capture, Arcade, Supademo or Guidde?

Tella's Auto Capture is the only one of these where an AI agent records your live web product with no one at the keyboard: it explores the URL, tests a walkthrough and films it with an animated cursor. Arcade makes on-brand motion videos from a prompt, Supademo makes clickable demos you capture yourself, and Guidde turns a workflow you perform into a how-to video.

  • Pick Tella Auto Capture when you want a video of your real web product and nobody has time to record it. An AI agent explores the URL, writes and tests a walkthrough, then films it with an animated cursor and hands you an editable recording.
  • Pick Arcade for polished, on-brand marketing videos with motion graphics and voiceover, built from a prompt rather than a live recording.
  • Pick Supademo for clickable demos that buyers click through themselves.
  • Pick Guidde to turn a workflow you perform into a step-by-step how-to video.
  • Pick Playwright if you're happy to write and maintain the script yourself, for free.

Good to know

  • Auto Capture is in closed beta on paid Tella plans; email support@tella.com to ask for access.
  • It records public http and https pages and signed-in web apps with a login saved in Tella. It can't record localhost, intranet hosts, desktop or mobile apps, or sites that block automated browsers.
  • It doesn't add AI narration: Tella doesn't generate voiceovers.
  • Each take uses the workspace's credits, charged when the take ends, including takes that fail or are cancelled.

See the full comparison table

We make Tella. Auto Capture is in closed beta and isn't in every workspace yet; email support@tella.com for access. Competitor facts come from each vendor's own site and docs, linked below. Checked October 21, 2026.

Side by side

Tella Auto CaptureArcadeSupademoGuiddePlaywright
What you getA screen recording of your live product, ready to editAn AI-made motion video, or a clickable demoA clickable demo, or a screen recordingA step-by-step video guide with AI voiceoverA test video of the browser viewport
Who drives the productAn AI agent, with no one at the keyboardYou, in the extension; or AI builds scenes from your inputsYou, with the extensionYou, with the extensionA script you write
Starts fromA URL and plain-language instructionsA prompt, your demos, screenshots or URLsYour capture, or an uploaded recordingYour captureTest code
Checks the steps work firstYes, it runs the script once before filmingNoNoNoOnly if you write assertions
Signed-in productsYes, with a saved login entered off cameraWhatever you captureWhatever you captureWhatever you captureYou script the login
Cursor and polishAnimated cursor, chapters, suggested cuts for loads and pausesSmooth cursor, highlighted clicks, auto zoomsZoom, background and cursor optionsHighlights and voiceover per stepOptional action highlights
VoiceoverNo AI narration; add your ownAI voiceoverAI voiceovers; voice cloning on GrowthAI voiceover in many languagesNone
Claude and ChatGPT (MCP)Yes, create_auto_captureYes, create_videoYes, on Scale and upNot listedYour agent can write Playwright code
Editing afterwardsFull Tella editor and the Tella AgentChat edits or timelineDemo editorGuide editorNone
Can't doDesktop or mobile apps, localhost, sites with bot checksFilm a live walkthrough without youRecord without youRecord without youAnything you haven't scripted
PriceClosed beta on paid plans (Pro from $13/user/month), credits per takeFree (250 one-time credits); Pro $49/month, 1,000 creditsFree (5 demos); Scale $38/creator/monthSee Guidde's pricing pageFree, open source

List prices in USD, billed annually. Checked October 21, 2026.

Sources: Arcade agents, Arcade pricing, Arcade MCP tools, Arcade changelog, Supademo, Supademo pricing, Guidde, Guidde pricing, Playwright videos, How Auto Capture works

What makes Auto Capture different

No one at the keyboard

The capture agent opens your URL in a fresh browser, decides what to show and in what order, writes the walkthrough as a script, runs it once to check every click works, then films it in a clean browser.

Your real, signed-in product

It films the live site, not generated scenes. Save a demo login under Settings, Credentials and it signs in off camera; password fields are always masked.

A take you can edit

You get a Tella recording with an animated cursor, a handoff note, chapters and suggested cuts. The Tella Agent can place it as b-roll, trim it, zoom and caption it. Ask for a revision and only what you named changes.

Start it from any agent

Ask the Tella Agent in the editor, or Claude, ChatGPT, Codex or Cursor through Tella's MCP server, for example from a release workflow.

Which one to choose

Auto Capture vs Arcade

Arcade's AI Video builds an on-brand video from a prompt, your Arcade demos, screenshots or URLs: scenes, animated text, voiceover and your brand kit, with 3D scenes since October 2026. Its docs don't describe recording a website from a URL; real footage comes from you recording with its extension. Choose it for launch teasers and sizzle reels.

Choose Auto Capture when the video has to show your actual product, click by click, and you'd rather an agent recorded it.

Auto Capture vs Supademo

Supademo is built around interactive demos viewers click through at their own pace, with branching, personalization, analytics and an AI demo agent that answers buyers' questions. You capture the product yourself. Choose it for a clickable tour on your site or in sales emails.

Choose Auto Capture when you want a video, and don't want to be the one recording it.

Auto Capture vs Guidde

Guidde turns a workflow you perform into a step-by-step video guide with highlights and AI voiceover, translated into many languages. Choose it for training, SOPs and documentation that someone performs once.

Choose Auto Capture when no one should have to perform it: a demo for each release, or help center videos recorded from each article's written steps.

Auto Capture vs Playwright or Puppeteer

Playwright can record a video of any test, free. You write and maintain the script, and the video is the raw viewport with no cursor, chapters or editor.

Choose Auto Capture to skip the code: it writes and tests the script from a plain-language brief, and the take lands in Tella's editor.

Frequently asked questions

Yes. Tella's Auto Capture, in closed beta, sends an AI agent to a URL: it opens the page in its own browser, plans a walkthrough, checks every step works and films it with an animated cursor, with no one at the keyboard. Arcade, Supademo and Guidde all start from a capture you make yourself, and Arcade's AI Video builds a motion video from your prompt, screenshots, URLs or existing demos rather than filming a live walkthrough.

Tella's Auto Capture (closed beta) records a website demo from a URL and a plain-language brief, and Playwright or Puppeteer can record a browser if you write and maintain the script. Arcade, Supademo and Guidde need you to click through the product yourself.

Tella's Auto Capture. Instead of writing a script, you describe the demo; its agent writes the script, runs it once to check every step, films it with an animated cursor and delivers it into Tella's editor with chapters and suggested cuts. When your UI changes, ask for a new take instead of fixing selectors.

Connect Claude or ChatGPT to Tella's MCP server (https://api.tella.com/mcp) in a workspace with Auto Capture, and ask it to record the page with its full URL, who the video is for and what to show or end on. It calls create_auto_capture, checks the take with get_auto_capture, and can then edit and share the recording.

Have an AI agent record each new page or flow with Tella's Auto Capture the day it ships, for example Claude Code or Codex in your release workflow through Tella's MCP server. The Tella Agent or your AI app then trims it, adds zooms and captions, and shares it.

For a demo of your real product, Tella's Auto Capture: it films your live web app rather than generating scenes, then you edit it in Tella. For on-brand launch teasers with motion graphics and AI voiceover, Arcade's AI Video. For clickable demos buyers explore themselves, Supademo.

Ask Claude, connected to Tella's MCP server, to find help articles without a video and record each one with Auto Capture from the article's written steps. Guidde also makes how-to videos, but from a workflow someone performs once.

Auto Capture films a real walkthrough of your live web product and hands back an editable Tella recording with chapters and suggested cuts. Arcade's AI Video makes an on-brand motion video (scenes, text animation, voiceover) from a prompt, your Arcade demos, screenshots or URLs, and Arcade Interactive Demos are clickable tours you capture by clicking through your product yourself.

Yes, for web apps on a public domain. Save the login in Tella under Settings, Credentials and the capture agent signs in off camera; password fields are always masked. It can't record localhost, intranet hosts, desktop or mobile apps, or sites that block automated browsers.

Auto Capture is in closed beta on paid Tella plans (Pro from $13 per user per month billed annually). Each take uses the workspace's credits, the same balance the Tella Agent spends. Email support@tella.com to ask for access.

No. It films your real, live product in a real browser, and Tella doesn't generate voiceovers. Narrate a recording yourself and use the take as b-roll, or add a voiceover recorded elsewhere as a sound.

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