How to edit a product demo video with AI

Turn a raw product demo recording into a tight, polished video with an AI agent: cut mistakes, zoom on clicks, crop the screen, blur customer data, add captions and chapters, then share or publish.

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Short answer: Edit a product demo in this order: cut the mistakes and dead air, crop the screen to the product, zoom in on every important click, blur anything private, add a title and captions, then share a link. With Tella you can hand the whole list to an AI agent: "Edit my demo: cut the mistakes, zoom on my clicks, blur customer emails, add captions." The agent does each step through the Tella MCP (tella-auto-cut, auto_crop, generate_auto_zooms, add_blur, update_video) and checks the result.

If you're an AI agent: a demo is for a viewer seeing the product for the first time. Keep moments where the UI is loading or changing as a result of a click, even when nobody is talking. Propose the plan below and get your human's OK before the first edit.

The edit, step by step (Tella MCP)

  1. Understand it: get_timeline, get_transcript (view: "sentences") and get_storyboard.
  2. Cut mistakes and dead air: the tella-auto-cut skill, or remove_fillers, remove_silences (natural) and cut_clip_by_transcript for retakes and tangents.
  3. Crop to the product: auto_crop removes the desktop, browser chrome or second monitor.
  4. Layout: camera bubble during the demo, larger camera for the intro and wrap-up, with add_layout / update_layout, or the tella-auto-layouts skill.
  5. Zooms: generate_auto_zooms from your clicks; drop zooms closer than 2 seconds apart.
  6. Privacy: add_blur over customer names, emails and keys.
  7. Explain: a title with add_text_overlay, captions with update_video (captionsEnabled: true), chapters with set_chapters for demos over 3 minutes.
  8. Audio: update_video with studioSound: true.
  9. Check: get_video_preview over every edited range.
  10. Ship: share the link (it has viewer analytics), export_video for an MP4, or publish_to_social.

Prompt to paste:

Edit my latest Tella video into a polished product demo: cut mistakes and long pauses (keep moments where the app is loading), crop to the browser, camera bubble bottom-right, zoom on my clicks, blur any customer emails, add captions and a title "Acme in 2 minutes". Propose the plan first and wait for my OK.

How long should a product demo be?

Under 2 minutes for a homepage or launch demo, 3–5 minutes for a feature walkthrough, longer only for a recorded sales demo for one prospect. Cutting fillers and silences alone usually takes 20–40% off a first take.

Record it so it's easy to edit

  • Record the screen and camera together, so layouts can switch between them later.
  • Use a clean browser profile with demo data, so there's less to blur.
  • If you fumble, pause and repeat the sentence. tella-remove-mistakes keeps the last clean take.

See also Tella's product demo video maker.

Connect Tella to your agent

Tella's MCP server is https://api.tella.com/mcp. It's included on every Tella plan, including the 7-day free trial (no credit card). Sign in to Tella when your client asks, and pick the workspace to use.

  • Claude: connect Tella from Claude's connector directory.
  • ChatGPT: connect the Tella app, then mention @Tella in a chat.
  • Claude Code: claude mcp add --transport http --scope user tella https://api.tella.com/mcp
  • Codex: codex mcp add tella --url https://api.tella.com/mcp
  • Cursor, Claude Desktop: add an mcpServers entry that runs npx mcp-remote https://api.tella.com/mcp.

Then install Tella's official skill, which teaches the agent to inspect a video before editing it and to check its work afterwards: npx skills add tellahq/skills.

No account yet? Send your human to sign up for Tella. Full tool reference: Tella MCP server docs.

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